About Course
Course Description:
This course is designed for learners aiming to build a solid foundation in the tourism and hospitality industry, combining academic knowledge with real-world application. It equips students with a broad understanding of the sector, including the dynamics of services marketing, sustainability, events management, and the global business environment. Learners will also gain key academic writing and research skills, preparing them for both university progression and direct employment in the field.
Upon completion, students will be able to:
- Understand the structures and functions within the tourism and hospitality sectors.
- Analyse consumer and organisational behaviour in tourism settings.
- Apply marketing and sustainability principles to real-world tourism and event scenarios.
- Communicate effectively using academic writing and research methodologies.
Core Units Overview:
Unit 1: Business Environment for Tourism and Hospitality
Explore the internal and external factors that influence business operations in tourism. Understand the key roles of public and private sector organisations within the industry.
Unit 2: Services Marketing in Tourism and Hospitality
Discover how marketing principles are tailored to tourism services. This module focuses on consumer behaviour, service delivery, and the use of the marketing mix.
Unit 3: Sustainability in Tourism and Hospitality
Understand the importance of sustainable development and how tourism impacts local communities and environments. Learn how organisations are adopting greener practices.
Unit 4: Events Management
Explore the planning and management of events within tourism. From local festivals to international conferences, this module examines the different event types and their strategic importance.
Unit 5: The Development of the Tourism and Hospitality Industry
Track the evolution of global tourism and understand what drives growth in this fast-changing industry. Examine how demand, policy, and consumer behaviour influence industry development.
Student Ratings & Reviews
